Success Factors and Affecting Constituents for Mass Collaboration Learning; A Case of Jordan Companies

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Dr. Amer Hatamleh


Purpose: The key aim of this study was to identify the success factors of mass collaborative learning. This study also aimed to investigate the moderating effect of co-created knowledge on the association between all the identified factors and mass collaborative learning.

Methodology/Design: The quantitative primary data has been collected through survey questionnaire from the companies operating in Jordan. For data analysis, the use of SEM technique has been made in this study. In SEM, the test of CFA and path assessment has been conducted in this study.

Findings: The results of this study have confirmed the significant and positive direct impact of use of technologies, techniques used for collaborative learning, methods for evaluating quality, and reliability of co-created knowledge (RCK) on mass collaborative learning. On the other hand, the variable of organisational structure type is found to have an insignificant impact on mass collaborative learning. Moreover, with respect to moderating effect, the variable of RCK is found make a significant and positive moderating effect on the association between use of technology (UT) and mass collaboration learning (MCL), whereas it makes the significant but negative moderating effect on the association between methods for evaluating quality (ME) and MCL. However, the moderating effect of RCK on all the other associations that have been investigated in this study was found to be insignificant.

Research Limitations: The broad scope of this research has been one of the key limitation, as findings of this study cannot be applied to any specific industry. On the other hand, the absence of qualitative data has been another major limitation of this study.

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