Analysis of Tourist Motivation in Deciding to Visit Pampang Cultural Tourism Village, Samarinda, East Kalimantan

Abstract

Tourists carried out today have varied motivations; each person is not necessarily the same Motivation in travelling. The purpose of this study was to determine whether there is an influence of tourist motivation, which consists of intrinsic Motivation (encouragement from within the individual) and extrinsic Motivation (post tourist visit) on the attractiveness of the Pampang Cultural Village. This research was conducted in Pampang Cultural Village in February-April 2017, obtained from the analysis by distributing questionnaires that had been given a Likert Scale rating to 100 local tourist respondents, where sampling was carried out using accidental sampling techniques. The method used to determine the effect of independent variables on the dependent variable is multiple regression analysis. The results of this study indicate the coefficient of determination R Square of 0.440 (44.0%). This means that the contribution of the influence of the independent variable to the dependent variable is 44.0%. In comparison, the excess of 56.0% is influenced by other factors not examined in the study. Such as the characteristics of tourists, awareness of the benefits of travel, description of the journey, and the advantages of tourist destinations in Pampang Cultural Village. The results of the F test (simultaneous) show the results of the F count of 38.162> F table 3.09. This H0 is rejected, and Ha is accepted. This indicates that both intrinsic Motivation and Extrinsic Motivation influence the decision to visit tourists in Pampang Cultural Village. From the results of the T-test (Partial), it shows that the T count of the intrinsic Motivation is 5.887> t table (1.66). This indicates that there is an influence of intrinsic Motivation on the decision to visit tourists in Pampang Cultural Village, while extrinsic Motivation is 7,033> t table (1.66), which shows that there is also an influence of extrinsic Motivation on the decision to visit the Pampang Cultural Village.