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The study is focused on in-depth understanding on identifying the investors view on the stock selection process in Indian Context. The study is focused on parameters like stock market perception, investment awareness, efficiency of firms, investment barriers, monitoring and evaluation, risk-return management and effective investment decisions. The objective of the study is to study the perceptions and awareness of the investors about the stock markets and to determine the impact of investors’ behavioural influences on Risk – Return management and Effective investment decision.The research paper has undertaken primary data collected from structured questionnaire with 397 respondents. Empirical and descriptive research design has been used in the study. Statistical tools used for analysis arepercentage analysis, ANOVA, chi-Square and SEM (Structural Equation Model). The interpretation of data and study variables were constructed using the path analysis and the evaluation of the path coefficient was carried out using AMOS (Analysis of Moment Structure).
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