MPROVING DIGITAL PLATFORMS AND B2B2C STRATEGIES FOR CROSS-BORDER E-COMMERCE

Abstract

Every country is trying to improve local economy and support the people in post covid pandemic. We also lost concentration in Cross-border e-commerce. Commerce transactions between the China and Thailand are growing steady based on China's “Belt and Road” policy and the background of Thai Industry 4.0. To improve the Cross border commerce, one shall understand the culture, consuming methods, demands, languages used, money handling issues and cumbersome cross-border trade policies between the two concern countries. Post covid pandemic requires digital platforms which can support cross border commerce quality aspects. To solve the existing problems in Business to Business to Consumer (B2B2C) this article analyze China’s Guangxi and Sichuan Free Trade pilot zone and digital platform possibility to increase the Commerce links. Regarding the digital platform we recommend WeChat platform for communication, multiple languages, Location based services, Cloud Services, Management information system, easier programming languages to modify in future, backstage process and so on. Cross Border E Commerce can utilize the properties of WeChat Mini and serve in overcome the language gap, Cross Border transfer reference numbers, post sales services and act as a better Interface between Thai and Chinese Merchants. Since B2B2C business model required data packets storage until the purchase finish with mutual merchant satisfaction acknowledgement. This confirms the critical quality measurement of B2B2C business model in Cross Border E-Commerce.