A Vedic Model of Communication for Sustainable Development: Aspects of Environmental Communication in Srimad-Bhagwatam

Abstract

Environmental problems are widespread and plague the whole planet becoming one of the major problems facing the world today. In light of such environmental exigencies, communicating to the policy-makers and the citizens about ecological issues is a pertinent issues. This leads to questions like: How should such communication must be made? Who should be at the receiving end of such communication? Also, are scientific and technological advancements enough to deal with such ecological dangers? The paper endeavours to ask and answer these questions using the instance of an episode from Srimad-Bhagvatam, an ancient Hindu scripture. While attempting to answer these questions, the paper also highlights the Vedic model of sustainability which is presented through this episode.