Customer Relationship Management (Crm) And Customer Satisfaction In Rural Banks In Kerala

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K.K Saritha Mol, Dr.K. Jothi,


In The Present-Day World, Numerous Organizations, In Various Industries Like Retailing, Insurance, Banking And Other Service Providers, Understand The Significance Of Customer Relationship Management (Crm) And Its Importance In Acquiring New Customers And At The Same Time They Focus On Holding The Existing Ones So As To Increase Their Competitive Advantage In The Industry. This Study Attempts To Analyze The Effect Of Crm Practices On Customer’s Satisfaction, In The Rural Banks Of Kerala. Significant Data Was Collected From Both Primary And Secondary Sources For The Study. This Study Will Help The Selected Banks To Effectively Implement Crm Practices.

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