Assessing Fire Risk Reduction Behaviours among Residential Occupants: The Role of Cognitive Processes and Subjective Knowledge

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Dawoud Hamed AL-Rashdi, Dr. Salina Muhamad, Dr. Bader Hamood Alrashdi


The purpose of this study is to investigate the role of cognitive processes and subjective knowledge on behaviours towards fire risk reduction among residential occupants in Malaysia. A sample of 324 residential occupants was used to get the study outcomes following the cross-sectional study. SmartPLS 3.0 was used to analyse the collected data. Seven hypotheses were formulated in this study. Results confirm that risk information of residents has positive and significant relationships with cognitive processes and subjective knowledge. A positive and significant relationship is also found between cognitive processes and behaviours towards risk reduction. Results also confirm that there are no conventional relationships found between subjective knowledge and risk information with behaviours towards risk reduction. Moreover, a positive and significant relationship is found between risk information and behaviours towards risk reduction with the mediating effect of cognitive processes. However, our study claims that there is no mediation role of subjective knowledge on the relationship between risk information and behaviours towards risk reduction. This study contributes to boost the decision-making process of policy makers, governments and stakeholder regarding raising public awareness, enhancing organized reporting of fire-related incidents, facilitating community building enforcement, and improving the quality of household energy goods that are all examples of unique work on fire safety.

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