The Influence Of Social Media In Increasing Profitability Through Loan-Loss Provision(Case Study At Bank Xxx, Tbk)

Abstract

The purpose of this research is to analyze the influence of Social Media on profitability through Loan-Loss Provision (LLP) at Bank XXX, Tbk. The research designed that is used to test the hypothesis is Path Analysis. The results showed that Social Media indirectly had a positive and significant effect on profitability, LLP indirectly had no effect on profitability, Social Media indirectly had a positive and significant effect on LLP and Social Media was directly had no effect on Profitability through LLP at Bank XXX, Tbk.