An Analysis of Demographic Profile on Brand Loyalty of Herbal Products in Tiruchirappalli District.

Abstract

An herbal product plays an imperative role in people’s life to shield them against various health issues. The study aims to recognize the perception of the customers towards herbal products in Tiruchirappalli district. The study was based on questionnaire with a sample of 100 respondents. The findings were analyzed using simple percentage analysis, and Factor analysis. Findings reveal that age, gender, educational qualification and type of family have significant association with customers’ level of satisfaction towards herbal products.