Customers' perceptions about Uttarakhand Gramin Banks' services for rural economic development in Uttarakhand's Dehradun area.

Abstract

The Indian banking sector has come a long way since its inception in the 18th century. ATMs, debit and credit cards, NEFT, RTGS, and internet banking were all introduced as part of the financial revolution. However, technological advancements around the world have placed pressure on the banking sector to adopt more advanced technology. This paper focuses on Uttarakhand Gramin Banks' creative banking services and efforts to improve the rural economy in Uttarakhand's Dehradun district. The aim of this research is to look into the impact of emerging technology on rural customer satisfaction and the growth of the rural economy in the Dehradun region. Primary data was collected and analyzed from bank customers, producing significant results on the subject. Customers are dissatisfied with this bank's services and efforts to improve the rural economy, according to the results. Rural banks must improve the quality of their services and provide efficient banking services for rural growth.