Consumer Psychology behind the Purchase under the Influence of Advertising

Abstract

Today’s competitive world forces everyone to be on front liner everywhere. From kids to adult ones, from personal to professional life, from physical appearance to mental peace most of the people wantto be picture perfect. This craving of being perfect leads to manufactures to build the product which is in demand. Everyday some new experiments and discoveries are taking place to accomplish demand of mankind.When demandgeneratessupply take place and new products based on demand will reach to the market.Fitnessproducts, body shapers, range of beauty products are the examples of psychology to being perfect or presentable among all. Competitive marketing world of today can easily collect the data through virtual world as well as door to door survey as well and creates the demand in very tempting way, through the advertising campaign. These advertising campaigns play a crucial role for attracting their target audience. Advertising businesses often employs combination of the three persuasive processes which are significant& studied in this research; they are Psychology, Creativity& Technology. Creativity attracts Consumers to the market while advertising acts as communicator which informs consumers about a company’s product or services. Marketing research, distribution, design, product conception, pricing and advertising are the activities which are encompassed in the marketing management which has a complex managerial process. This process becomes more relevant to the businesses in the current globalized & rapidly expanding market. Companies need to adopt creative strategies & innovations in their operations in order to survive the challenges of the ever expanding global market.