Strategies Adopted by Women Entrepreneurs for Sustainable Development of Their Enterprise with Special Reference to Rajasthan

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Deep Kumar Mathur, Swati Mishra, Manish Shrivastava, Praveen Kumar Sharma, Sandeep Saxena, Kuldeep Singh Gour


The Role that a women business person plays to battle joblessness should not be misjudged, particularly in nations with developing unemployment rates. This paper featured the systems embraced by women entrepreneurs to guarantee private venture accomplishment in Rajasthan. The fundamental aim of this paper is to distinguish techniques embraced by women entrepreneurs to stay practical and compelling in the market. They, accordingly, receive comprehensive marketing strategies to advance their ventures. Women entrepreneurs deliberately connect the “7Ps” of administration showcasing to improve the likelihood of addressing the clients’ issues and needs. This paper likewise distinguished the impact of financial difficulties on the failure or success of women entrepreneurs. This paper may also cover the method of sustainable development used by the existing women-headed enterprises in Jaipur and Rajasthan. The findings of numerous investigate showed that the marketing strategies embraced by women entrepreneurs positively affect the accomplishment of organizations. Proposals were determined for women entrepreneurs to set aside some effort to examine the idea of difficulties other women have looked at in business. They potentially give answers for such issues before going into business. This paper highlights the connection between marketing strategy and women entrepreneurs in India, especially in Rajasthan.

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