A Case Study on “How to Develop Leadership Skills”

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Mrs. Alfiya Vohra, Dr. Ajay Trivedi

Abstract

The case is of some of the MBA students who have worked on a project of the seasonal entrepreneurship activity. It consists of them making rakhi for doing a seasonal business, for this purpose they made approximately 500 rakhi and earned the maximum profit from it. They utilized the profit by helping flood affected people, such type of activities is one of the best example of corporate social activities as it made them learned some of the effective business strategies and gave them exposure regarding how to connect and earn socially so, that the consumer, customer and the marketer optimizes maximum benefits and learn leadership skills.

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