Misleading Advertisement and Indian Laws: An Overview

Abstract

Manufacturers and service providers sell their products and services to the public through communication. Such communication through mass media has provided a fruitful platform to the seller. Advertisement is a healthy practice but it becomes bane when advertisement gives untrue or misleading information to the consumers. To regulate of such unethical practices, various laws and regulatory bodies are existing in India to protect the interests of consumers. These laws and regulatory bodies are providing the legal remedies to the victims. This study is an attempt to understand situations of misleading advertisements and status of existing remedies.