Statistical Analysis based on Behavior towards Cold Drinks Products in North Indian Market

Abstract

The main goal of this work is to study and analysis the behavior towards cold drink products in Indian market. The study area of our survey is Rohtak, Chandigarh, Ambala and Nabipur region. As presented by the research methodology, the use of a questionnaire means selecting a target population, a sampling frame and sampling procedure, to finally determine whether the sample should be a probability sample or non probability sample. All elements come together to determine the sample sized needed and will determine how the data will be used and analyzed. In this survey, it prepares 25 questionnaires and get response from 310 respondents. In this survey 185 male and 125 female respondents are participated and also all age group respondents are involved in this survey. After analyzing the data by location, the Chandigarh location provides maximum response in terms of soft drink contains caffeine reviews and by the age, less than 30 year persons like soft drinks more as compared to other persons and results are shown analytically by SPSS tool.