Environmental Conservation through Green Marketing: Today’s Utmost Necessity

Abstract

Green marketing concept implies eco-friendly approach of business world. Disasters like global warming, air-water-sound and soil pollution not only affecting public health but also balance of nature. Due to climatic changes and population growth agricultural produce is at scanty. The prime need of the society is green marketing adoption. It will not solve all the concerned issues at once, but it will prove mile stone in that direction. Present study focuses on concepts , emergence, strategic insights and problems in green marketing. It highlights various aspects of green marketing mix.