A study on Sustainable Digital Marketing Strategies with Reference to Assam, India

Abstract

Digital marketing has transformed the way people communicate in recent years. New businesses based on bidirectional communication between businesses and Internet users have evolved with their customers worldwide as a result of the rising use of social networks and how consumers engage with businesses on the Internet. Businesses have begun to regard the digital world as not just their present but also their future in this way. Businesses are concerned about the viability and sustainability of their business models in the long run. On the Internet, we can find new business models that support social causes, new platforms that help social and sustainable businesses, and digital marketing activities that promote sustainability. The primary objective of this article was to examine how these new methods have evolved and their impact on the long-term viability of digital marketing strategies. As a result, the researcher set out to investigate how businesses use new technologies in a digital environment where business models and online operations' long-term viability is becoming increasingly precarious. In this article the researcher is going to study the various digital media marketing strategies adopted in Assam to achieve business sustainability. This research is primarily based on secondary data such as: journal, books, magazines etc.