A Study on User Perception Towards Social Networking Sites of North Gujarat Region

Abstract

Social networking sites (SNS) or social media are used by people to build social networks or relationships with other people who share personal or professional interests, activities, backgrounds, or real-world connections it’s an online platform. The emergence of social networking sites and their resources has revolutionized the world of communication and social relationships. This paper aims to evaluate users’ perceptions of SNSs such as Facebook, Twitter, and LinkedIn. In this study, collected data from 100 users through a structured questionnaire, and survey data was tested using percent analysis, chi-square, and Spearman’s rank correlation. Factors such as gender, age, and social networking site purpose of Facebook users are significantly correlated with cognitive levels. Twitter users’ age, occupation, and income are significantly associated with awareness, while LinkedIn users’ gender, age, and occupation are significantly associated with awareness. According to this research, there is a moderate association between Face book and Twitter ranks. Face book was the most popular site compared to other social networking sites.