Critical Analysis on Innovation and Technology Strategy in Companies

Abstract

The significant degree of uncertainty associated with technical endeavours necessitates the development of technological plans that contribute to the overall business strategy of the organization. This research set out to define the technological standing of aviation technology-based SMEs in the Vale do Paraba and to determine if and how they formulate and distribute their technological strategies. Descriptive and exploratory research was used for this study, which was conducted through in-depth one-on-one interviews with the business owners of small and medium-sized online businesses in the Brazilian cities of Caçapava, So José dos Campos, and Taubaté. As a result, the authors came to the conclusion that businesses, especially those in the small and medium size range, need to implement a technology innovation plan that is cohesive with the broader goals of the organisation. This will aid them in remaining competitive in their respective niches, both domestically and abroad.