Management Practices of Rural Enterprises versus Markets of Urban Areas

Abstract

Rural and urban areas have very different distributions of jobs. Professionals, skilled workers, semiskilled employees, and unskilled laborers all coexist in metropolitan areas. Education, experience, and practice are the means through which specialists acquire their expertise. People in rural areas traditionally work in agriculture, but many are leaving the industry for more lucrative but less physically demanding alternatives including retail, specialized labor, and wage jobs. As technology spreads to more outlying locations, educational standards in rural areas are rising quickly. Both agricultural production and agricultural employment are declining at a rapid rate. The service industry is where much of the growth has been seen. While at a far slower rate, the industrial sector has also grown. Rural communities are seeing a far quicker pace of growth in blue-collar employment (mainly manufacturing and service employees) than their urban counterparts. As a person's work is often indicative of their family's disposable income, it plays a part in destination marketing efforts. This has repercussions for how much various products and services cost in various regions. Companies may have trouble charging different customers various prices. The improved financial situation of rural customers, reflected in the increasing number of skilled employment and salary positions in rural India, means that businesses may get a strong foothold in the rural sector and even explore previously unexplored regions.