Integrating The ASGM Framework Into Digital Marketing Strategies For B2B Branding Success

Abstract

The fast digitization of business-to-business (B2B) interactions is causing a sea change in the branding landscape.  Back in the day, product details, pricing methods, and established customer connections took center stage, leaving little room for B2B branding.  In today's tech-driven, rapidly changing business world, branding in the business-to-business (B2B) sector is more important than ever. It's influenced by the company's offerings, but also by its value communication, trust-building efforts, and ability to stay relevant.