Peer Pressure among University Students: A comparative study

Abstract

This research work started out with the expectation that peer pressure at university levelis complex and multi-layered, and that their influences on academic achievement would be important and perhaps varied as well, partly with different motivational influences from different peer relationships.  Peers seem to be a permanent and integral partin university contexts, whose effects on overall development are largely influential.  This is evidently seen at large among university students as there is a higher need of social acceptance in them. For the proposed study a sample of 200 students were selected byStratified Random sampling technique from the different departments in university of Kashmir. To get the data from the target population an instrument measuring peer pressuredeveloped by Singh and Saini(2010) was used. The collected data was analysed by applying ANOVAand Tukeys HSD test.Significant difference among students of diverse subject backgrounds on peer pressure was found. Post Hoc Tukey HSD (beta) resultsconfirmed that behavioural science students significantly differ from Science stream students on peer pressure.