Examining The Crucial Role Of Media In Image Building Of Politicians

Abstract

Included are descriptions of the various forms of media and their functions in shaping public perceptions of political figures and parties, as well as examples of methods used by the media to keep public perceptions of politics current. It is well-known that the media primarily seeks to generate political images via the production and distribution of political myths. A free and unbiased media is an essential component of contemporary democracies for effective government. As such, it serves as a primary channel for political discourse. When it comes to the media's function, there are two camps. As the primary means by which the general public learns about the government's policies, programs, and initiatives, as well as their success or failure in carrying them out, the media may be considered the "fourth estate" of a democratic society. Because it keeps the government engaged on public issues, it is now being acknowledged as a "watchdog" of democracy. However, there are claims that some powerful or wealthy groups use the media to spread their agenda. Public opinion might be muddled when several media outlets provide conflicting information.