Impact Of Perceived Feasibility And Perceived Desirability On Entrepreneurship Behaviour Of Commerce Students In Gujarat

Abstract

Entrepreneurs and entrepreneurship are arguably the pillars on which economic health of societies was built. Their role has been highlighted in opportunity creation through new ventures and maintenance of existing ones (Evans, 1942; Leibenstein, 1968). To become an entrepreneur, an individual needs to take action in identifying opportunities, deriving a plan to take advantage of the opportunity, executing the plan, and constantly monitoring and adjusting the plan. What then impels some but not others toward action and keeps them going? We believe a person’s developing sense of self as an entrepreneur represents a powerful motivating force that can help explain why some individuals choose and continue to engage in entrepreneurial activity and why others do not. This study concludes that perceived desirability and perceived feasibility are the key indicators of the entrepreneurship intention and both has the statistically significant impact on entrepreneurship intention.