The Impact Of Digital Transformation On Media Advertising And Management: A Comprehensive Study

Abstract

Over the past few years, digitization has become a phenomenon that has revolutionalized the media advertising and management. The following research paper aims at discussing the impact of digital transformation on advertising methods, administration techniques, and industry environment. Thus, this investigation’s purpose is to indicate how the concept of digital innovation transforms media advertising and management with the help of key trends, challenges, and opportunities identified. The research work also indicates that while digital platforms are a focal point for precise advertisement promotion with features like real-time analysis, it stirs specific issues such as privacy and data handling. Therefore, the following provides an overview of the measures that media professionals can take to cope with the change.