Impact Of Print Advertisements On Youth: A Study

Abstract

This study explores the influence of print advertisements on youth, examining their attitudes, perceptions, and behaviors. With the rise of digital media, print advertising may seem less relevant; however, it continues to play a significant role in shaping youth culture and consumer habits. This research employs both qualitative and quantitative methods to assess the impact of print advertisements of newspaper on post graduate students of Maharshi Dayanand University, Rohtak.