Transforming Youth Financial Literacy Through Behavioral Insights And Technology Integration

Abstract

This study explores how behavioural insights and technology integration can transform youth financial literacy and decision-making. Despite growing access to financial education, many young individuals still exhibit poor saving and investing habits, highlighting a gap between financial knowledge and actual behaviour. The research develops an integrated behavioural technology framework encompassing behavioural factors, technological factors, financial literacy, financial self-efficacy, and financial and behavioural decision-making outcomes. A quantitative research design was applied using a structured questionnaire, and data were analyzed through Smart PLS employing the PLS-SEM. Results indicate that behavioural factors and financial self-efficacy significantly influence financial literacy and decision-making outcomes, while technological factors have a moderate but positive effect. The model demonstrates high reliability, validity, and predictive power. The study concludes that combining behavioural nudges with technology-driven tools enhances financial capability and long-term well-being among youth. Future work recommends longitudinal and cross-cultural studies and deeper integration of AI, gamification, and fintech applications to sustain behavioural change.