Customer Loyalty – A Review And Future Direction With A Special Focus On The Uttarakhand With Special Reference To Garhwal And Kumaon Regions

Abstract

Ensuring Consumer Loyalty And Sustaining Long-Term Customer Partnerships Have Been Important For Sustainable Service Companies To Thrive. In Recent Years, The Desirable Trend For Various Tourism Surveys And Reviews Has Been Consumer Satisfaction. The Aim Of This Research Is To See Whether Service Quality Is A Major Factor In Generating Loyalty. Any Company In Today's Changing Environment Aims To Obtain A Competitive Edge, Improve Consumer Satisfaction, And Increase Productivity. Hotel Organizations Experience Some Tough Competition And More Options And Ever Increasingly Competitive Consumers. The Purpose Of This Study Is To Define Consumer Loyalty Characteristics For Specialty Restaurants In Uttarakhand.