An investigation into Transformation of the business strategies to meet post Covid Challenges

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Dr. Kamal Gulati, Dr. Pradeep Mamgain, Ripunjoy Goswami, Dr. S Sheikfareeth, Jeevan Krishna Khaklary, Bhimraj Basumatary


COVID has affected the global economy, businesses and people across the world. However, digitisation is helping a lot of businesses for adapting themselves and overcoming this situation which has been causing havoc. The growing use of technological advancements in the day to day lives of businesses and people for facing this unexpected situation shows the process of digital acceleration. There are a lot of studies which study the effect of a digital transformation process in different businesses. The effect of globalisation is being expected to transverse to every domain and would continue to encourage the emerging digital tools and services on the basis of the principles of flexibility. Also, new ways to work would help in fostering the need for more talent irrespective of the geographical location of people. Moreover, privacy as well as cyber security would become the main elements which would support an integrated development of internet of things solutions, big data, robotics and artificial intelligence. A sample of 191 respondents in which 54.97% “male” and 45.03% “female” has been considered by a “structured questionnaire” created on five-point interval scale.

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