A Market Survey On Pets And Pet Related Products With Special Reference To Tamilnadu

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Dr.Saikumari.V, Vijay Chandrasekar C K , Vinuvarshit, Vasanthen S L , Nanda Kumar N


Over The Past Decade, The Pet Industry Has Been Seeing A Booming Growth. The Main Consumers Are Millennials And Generation Z, In Their Adulthood. The Owners Have Taken A Liking To Pet Owning And Caring To A Far Greater Extend. People See Their Animal Companion As An Extension Of Their Family. This Sudden Interest Over Animal Companionship Created A Demand And A Huge Market For The Products And Services Related To Pets. Indian Consumers' Way Of Spending For Their Pets Due To Their Strong Bond/Connection And Humanization. In This Paper, We Are Going To Learn About The Existing Market And New Opportunities By Conducting A Survey On How Much An Owner Is Willing To Spend For Their Pet Monthly. And How Many Are Interested To Get Into The Hobby Of Pet Keeping In Tamilnadu. There Are Vast Opportunities In The Pet Industry When It Comes To Sales Of Pets, Pet Products And Pet Related Services. This Study Discloses The Evolving Market And Current Trends In The Pet Industry.


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