The Antecedent of Competitive Advantage and its implication on Business Performance (Study on Overseas Education Consultant In Indonesia)

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Rianto Nurcahyo, Tirta Nugraha Mursitama , Engkos Achmad Kuncoro , Setyo Hari Wijanto


The rising need for Indonesian students, to continue their studies abroad, is an opportunity for overseas education consultant organizations to provide services and information for prospective students & parents. Currently, these educational agents are significantly needed despite the internal and external challenges that affect Business Performance. Therefore, this research aims to determine how the Competitive Advantage of overseas consultant services is influenced by variables from International Experience, Entrepreneurial Orientation, Company Reputation, and Business Performance. Data were obtained from Directors and Managers of 106 agent education consultants in Indonesia. The sampling method used in this research is a saturated sample and analyzed using the Pearson Chi-Square and an Asymp.sig (2-sided) value of 0.008 <0.05. The result showed a relationship between overseas education consulting services and institutions. Furthermore, using the Lisrel 8.70, the value of multivariate normality with the P-value of Skewness and Kurtosis is 0.718 > 0.05. Therefore, it can be stated that the data is normally distributed with five hypotheses indicating significant relationship, while two were insignificant, namely the International Experience towards Business Performance variable by 1.82 < t-Table (1.96) and the t-count value of the Entrepreneur Orientation towards Business Performance variable by 1.14 < t-Table (1.96).

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