The Results Of A Non-Formal Education Program Using Social Learning Theory For Enhancing Attitude Towards Startup Entrepreneurship For Undergraduate Students

Abstract

The objective of this quasi-experimental research was to study the result of a non-formal education program using social learning theory for enhancing attitude towards startup entrepreneurship for undergraduate students. Research sample comprised 30 undergraduate students of Ramkamhaeng University, Bangkok, Thailand, volunteering to join the program, including 16 students from the Faculty of Law and 14 students from the Faculty of Political Science. The research instruments were a questionnaire for pre-test and post-test of attitude towards startup entrepreneurship and a non-formal education program. The researcher used social learning theory to design the program, which consisted of four main learning steps; 1) paying attention 2) processing and remembering 3) showing the behaviors that have been remembered and 4) reinforcing and motivating. This program was 110-hour long and aimed to develop attitude towards startup entrepreneurship in 4 aspects; 1) knowledge towards startup entrepreneurial career, 2) feelings towards being startup entrepreneur 3) behavior that reflect the startup entrepreneurial career, and 4) component of self-awareness of the students and the awareness of social support. For research results, the scores of attitudes towards entrepreneurship in all 4 aspects were increased higher than before the experiment with statistically significant level of 0.5.