Effect of second wave of COVID-19 on customer behavior: Will old habits come back or die?

Abstract

The COVID-19 pandemic has altered our working practises, transportation, connectivity, commerce, and more, as well as consumer behaviour. Market buying and shopping habits have been influenced by the COVID-19 pandemic, lockout, and social distancing. Consumers are adapting to new situations and learning new habits. While consumers may return to old habits, new rules and practises are likely to transform the way consumers shop for and buy products and services. New trends may emerge as a result of technological advancements, demographic shifts, and innovative ways for consumers to handle work from home occupations, leisure, and schooling.