The Influence of Technology on the Structure of Marketing Strategy Creation and Execution Components

Abstract

The purpose of the study is to offer a review of literature on how Information System and communications influence marketing strategies and practices. As Internet become the source of information for all business organizations, it changed the way businesses operate. The nonstop advancement of communication and information technology has had significant ramifications on organizations and business capacities like sales and marketing. This paper uses a theoretical modeling on the work of scholars and researchers that examine the diverse ways technology that is appropriate to advertising practices. For this research, it focuses on modeling the various elements of marketing practices that technology specifically impacts.