An Evaluation Of Satisfaction On Museum Interpretation To Create Educational Tourism

Abstract

A museum is an important place reflecting people’s lifestyle, tradition, culture, and the nation’s valuable historical background. Focusing on a museum in order to create an educational attraction has become the background of this research. It aims to evaluate tourists’ satisfaction of museum interpretation to create an educational attraction in order to propose a guideline for development. Data collection is done through a questionnaire using purposive sampling from 400 foreign tourists who have been to museums in Thailand. According to the average of respondents’ satisfaction of museum interpretation to create educational tourism, it appears that overall average levels of satisfaction of the tourists with different ages are significantly different at a statistic level of 0.05 in the aspect of place, exhibited information, and museum staff. Meanwhile, overall average levels of satisfaction of the tourists with different travelling purposes are at a statistically significant level of 0.05 in the aspect of museum staff..