Growth analysis of educational technology market in India

Abstract

India will be one of the fastest growing EdTech market in the world by 2022.  EdTech market will see spectacular growth from 2019 to 2022. With more than 260 million students at 1.5 million schools, 50,000 higher education institutions and 13,000 Industrial Training Institutes (ITIs), India is the quiet giant of global education markets. However, this is set to change with technology, policy and economic development traction India is one of the world’s largest, most dynamic and fastest growing education markets. . Global player will invest huge amount in India's EdTech sector by 2022. The country has a massive youth bulge – the largest in the world – with 600 million young people under the age of 25. Nearly 30% of the population is under 14 years of age, more than 30 babies are born every minute and the UN projects that Delhi will become the largest city in the world with 37 million people by 2028. Nature of Research- Research is exploratory and descriptive in nature. Type of Data used- Secondary data is used for the analysis. People are getting aware about to EdTech platform mostly by online and social media, TV Advertisement & word of mouth publicity. Friends, educated relatives, private tuition teachers, school teachers were major influencers for purchasing EdTech platform services. Child’s interest or students interest, good video- visualization, high interaction, engaging content, major reason for adoption of Ed-Tech platform.Good trial experience,syllabusrelevance, good teacher’s quality were the major reason for purchasing EdTech platform services. Research report  found  Course content, good faculty, good training experience, good query resolution, good placement for career are the major positive sentiments for upgrading technical skills.