A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING

Abstract

Now-a-days, consumers have changed their way of shopping from physical store to online store.  Online shopping has become an innovative way to sell their product via online by this the modern market is take over from the traditional market. The customers are playing vital role in the marketing. This Paper is focused on the satisfaction of the customers through online shopping.  Based on literature review it was identified that consumer satisfaction towards online shopping is mainly dependent on a number of factors like product, price, payment, delivery, refund and timeliness.     Data was collected through questionnaires from 60 respondents to analyze the factors that influence customer satisfaction. Statistical tools used in this research are percentages, t-test and ANOVA were used to analyze the data.  The results also indicated that there is significant relationship between characteristics of the respondents and various dimensions.