CONSUMERS’ PERCEPTION TOWARDS PURCHASING OF SPECIFIC BRAND OF AYURVEDIC PRODUCT: A PERCEPTUAL ANALYSIS

Abstract

Consumers inclinations for health care products have transformed from a chemical based items to healthy and natural Ayurvedic base. Changing way of life of the shoppers, their mindfulness about sick impacts brought about by compound based items, inclinations to live long and solid, high buying force and improvement in instructive capability of customers have affected these changes.  Both home-grown and worldwide organizations are battling severely to draw in the purchasers of Ayurvedic items by presenting different inventive and advantageous items. The present study analyses the factors influencing   consumers to buy specific brand of Ayurvedic product in Mysure district.