The Influence of Personal Values on CSR Perception of Top Level Management: An Empirical Study

Abstract

This study explores the impact of personal values on perception of top level management towards CSR in India. The study is built on 150 top level management employees as they are actively participating in policy formulation and decision making of 50 listed companies which are engaged in CSR. A descriptive, cross-sectional research was conducted to examine the impact of personal values on CSR. An attempt was made to explore the influence of self-transcendence, self-enhancement, openness to change and conservatism value constructs on CSR dimensions. Further, analysis indicates that self-transcendence values have a significant influence on community involvement, moral conduct and environmental accountability. Self-enhancement values have significant influence on economic orientation and legal compliance. Openness to change values have a significant influence on economic orientation, legal compliance and moral conduct. Conservatism values have a significant influence on community involvement and environmental accountability.