ART AS AN ALTERNATIVE INVESTMENT ASSET CLASS IN EMERGING ECONOMIES: A STUDY LINKING PERSONALITY FACTORS TO INVESTOR BEHAVIOUR

Abstract

This research paper attempts to analyse Art as an alternative investment asset class in the emerging economies with linking personality factors to investor behaviour. The purpose of study is to analyse the influence of BIG FIVE personality factors in investment in art as an alternative asset class among the investors of emerging economies. Earlier the investment pattern was only bank deposits, bonds, fixed deposits, schemes, etc. but these days it has evolved into alternate investments. Alternative investments include venture capital, hedge funds, private equity funds, art and antiques, commodities, derivatives, Real Estate Investment Trust (REIT), Mortgage based securities (MBS), etc. and more so investors are looking into investment in collectibles such as Art investment. For the purpose of this study, the primary data will be collected from respondents through a structured questionnaire to analyse the type of personality who invests in Art as an alternative investment.