FACTORS AFFECTING MICE TRAVEL IN HO CHI MINH CITY

Abstract

Ho Chi Minh city considers MICE travelling (MICE tourism) one of four tourism types that need future development focus together with shopping traveling, ecotourism and cultural tourism. Being able to keep up with this tourism trend, some tourism businesses in Vietnam in general and in Ho Chi Minh city in particular, identify MICE tourism could be strongly growing at present and in the future. Many advantages for Vietnam: Impressive economic growth speed, sufficient potential to overcome global economic crisis, young labor workforce that has good education background ...are promising factors to bring a profitable business opportunity to Vietnam in its economic growth rhythm. WTO entrance, international economical affiliation. Apart from opening opportunities, there are challenges that Vietnam’s economy in general and its MICE tourism in particular must overcome. To develop this type of tourism, businesses should step-by-step advancing themselves professionally. Realizing the importance, profitability, development trend of this tourism, the writer chose to write on the topic “Factors affecting MICE travel in Ho Chi Minh city”