THE QUANTIFIED CONSUMER- PERCEPTION TOWARDS WEARABLE GADGETS

Abstract

Wearable devices have gained prominence in the past few years. The reason for using wearable devices wary from health, status, convenience and other perceptions that people carry. Wearable gadgets became popular as a device for lifestyle change, health and wellbeing, and has been used to enhance behavior and core activities. This research is based on perceptions of people about health and wearable devices. The analysis seeks to understand people’s view about importance of good health. It also tries to trigger how people identify themselves with the wearable gadget that is used by them, and their quantified version of self. Importance of quantified self comes from the view that consumers today tend to measure everything. The study further makes comparison of actual lifestyle, quantified self and ego status of people.