“From Home Makers to Entrepreneurs”- An Exploratory Analysis of the Motivating Factors of Women Entrepreneurs in Kerala

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K.M.Raheena, Dr. C.Subramanian


Entrepreneurship was traditionally considered as men’s matter; rather women are gradually entering into entrepreneurship. Entrepreneurial motivations are different from women to women based on their personality and environment. The purpose of this study is to focus on factors of motivation and necessities of women to be an entrepreneur. The study aims to explore the entrepreneurial motivations of women entrepreneurs.

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