IMPACT OF INFORMATION TECHNOLOGY IN RETAIL

Abstract

Due to increased globalization in retail sector, information technology has its impact on retail sector, in terms of point-of-sale and point-of-supply. Technology has changed buying behavior of customer everywhere. The increased deployment of new technologies such as smart mobile devices and social networks and the growing importance of in-store technological solutions create new opportunities and challenges for retailers. With enhanced speed and flexibility information technology has entered into each and every part of retail whether it is market knowledge or control of data and information to obtain competitive advantage or retailer’s day to day operations. So, this paper presents the results of the impact of information technology in retail, new business models, and the future role of traditional stores as e-commerce advances.