Some solutions to promote sales for luxury resorts in Vietnam: A case of Phu Yen City, Vietnam

Abstract

This marketing business plan serves as a guide to provide guidelines for the implementation of promotional activities for the Stelia Beach Resort in the hope of achieving its forecasted business goals in the future. 2021 with the work categories described in detail in this business plan. It is a premise to revive revenue after the Covid-19 epidemic. All programs and activities presented are based on survey information from expert sources of the tourism & hospitality industry and recommendations in accordance with the hospitality business environment in the destination like Tuy Hoa city, Vietnam. The research results show that the importance of these strategies cannot be separated from the service-travel business and a deeper study of the strategies is what businesses and managers need to focus more than ever.