IMPACT OF ORGANIZATIONAL FACTORS ON EMPLOYEE RETENTION: A MEDIATING ROLE OF EMPLOYEE MORALE WITH SPECIAL REFERENCE TO DOCTORS OF EYE HOSPITALS, COIMBATORE

Abstract

 Retention is the ability to hold the position, power and economic status in general. Employee retention emphasises holding the best, smart working and productive employee for the organization’s benefit and growth. Organizational factors and employee morale plays a vital role in retaining employees. Organizational factors include Organisational culture, leadership, co-workers, nature of work, work environment and employer brand are significant in retaining employees. High morale prevailing in an organization leads to increase in the employee performance, enhances productivity, improves teamwork, creates trust and belongingness towards the organization, while low morale affects the organization culture that in turn affects productivity.  In an organization if the employees have high morale, their attitude to stay in the organization increases and vice versa. This study aims to investigate the impact of organizational factors on retention with the mediating role of employee morale among 100 doctors in eye hospitals, Coimbatore. The study discloses that changing organizational factors according the employee needs is the key for retaining the valuable employees for a long run in the organization.