A Project Report on the Impact of Csr Activities of Anna-Kitex on Kizhakkambalam Grama Panchayath

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Ajay raj , M gautham pillai


A prospective ideology and a price system are the core of Corporate Social Responsibility (CSR) and also the same is being disseminated through the welfare activities. Thinking on the far side the necessary necessities and obtaining involved the lives of the individuals within the community to alleviate the social issues and thereby making resilience is the true reflection of such a powerful philosophical foundation. Kitex Limited is a growing corporate in Kerala and it's one among the biggest personal sector employers within the state. Kitex- Twenty20 association could be a cluster fashioned by the corporate to have interaction in active politics. In 2015, the cluster entered into active politics and won seventeen out of nineteen seats in Kizhakkambalam panchayath of Ernakulam district in Kerala, India. The aim of the case study is to know the varied company Social Responsibility activities of Kitex- Twenty20 association and to visualize whether or not these activities helped them to win the native body elections in 2015. it's found that the corporate has done a series of CSR activities effectively and it made-up the approach for the success of the association within the election. The study conjointly reveals that Kitex Ltd is within the forefront in social activities instead of in economic and environmental activities.

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