The Effect of Mobile Marketing on Customer Satisfaction the Perspective of Jordanian Commercial Banks

Abstract

This study aimed to present a new model that combines two important variables in the science of digital marketing and is the reason for the success and continuity of any facility. This study combined mobile marketing as an independent variable and customer satisfaction as an dependent variable, the study community was customers of Jordanian commercial banks In the capital Amman, data were collected by original questionnaires, the study sample was 400 respondents and the results were that there was a statistically significant relationship between mobile marketing as an independent variable on the customers satisfaction as an dependent of Jordanian commercial banks on the other hand.

The study also showed that tow is a statistically significant relationship between the mobile marketing and the customer's satisfaction in Jordanian commercial banks.