Gamification: A Tool To Enhance Employee Engagement And Performance

Abstract

The purpose of this research is to examine the impact of gamification on employee engagement and work performance among employees working in IT Multinationals in Malaysia. And to examine the mediating effect of employee engagement on the relationship between gamification and employee performance. Finally, to test the moderating effect of gamification on the relationship between employee engagement and employee performance. Data was collected using a self-rating Likert-Scale questionnaire with a rating scale from 1-5, denoting 1 is strongly disagree, and 5 denotes strongly agree. A Sample of 220 employees were selected using simple random probability sampling of those employees working in IT Multinationals. Data were analyzed using confirmatory factor analysis and structure equation modelling under bootstrapping methods via AMOS22. The result shows that gamification does not directly affect employee performance among the IT Multinational in Malaysia. However, gamification has a significant and positive effect on employee engagement. Also, the result shows that employee engagement is a full mediator and gamification has a moderating effect on the relationship between employee engagement and performance. This study is useful for Human Resource Development intervention through effective training programs to enhance gamification to boost engagement and performance. Through effective gamification with sensitivity, creativity and implemented it within the organization can cultivate highly competitive culture among the staff, resulting in high employee performance through employee engagement. This finding shows that employee engagement is very important to realize the benefit of gamification to foster employee performance.