The Influence Of Socio-Demography On Consumer Ethnocentric Tendency

Abstract

The Literature Highlights The Growing Consumers Wish To Purchase Products Produced In Own Country. They Believe That It Is A Moral And Patriotic. This Way Of Ethnocentrism On Consumers, Which Leads To Purchase Decision On Domestically Produced Products. The Present Study Focuses On Examining The Relationship Among Various Demographic Factors And Consumer Ethnocentric Tendency Of Consumers. The Research Validates The Cetsacle Which Consists Of 17 Items, To Predict The Respondent’s Consumer Ethnocentrism. To Collect A Primary Data From Respondent’s Survey Method Is Used. The Study Consists Of 100 Samples A Non-Probability Convenience Sampling Technique Is Used. Further, One Way-Anova Were Used To Predict The Relationship Among Demographic Factors And Consumer Ethnocentrism. For Statistical Analysis, Version 20 Of Spss Is Used. The Study Found That Gender And Consumer Ethnocentrism, Age And Consumer Ethnocentrism Have A Significant Relationship. However The Study Test Other Demographic Characters Such As, Marital Status, Education Status, And Employment Status. These Characters Don’t Have A Relationship With Consumer Ethnocentrism.